This theory states that an individual’s attention and behavior to conform to gender-based sociocultural standards and stereotypes. A schema is a cognitive structure, a network of associations that guide an individual’s perceptions. A gender schema organizes the world in terms of male and female.

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Social cognitive theory of gender emphasizes that childrens’ and adolescents’ gender development occurs through observation and imitation of gender behavior, and through rewards and punishments they experience for gender-appropriate and gender-inappropriate behavior.

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